Behavioral decision research offers a distinctive approach to understanding and improving decision making. It combines theory and method from multiple disciples (psychology, economics, statistics, decision theory, management science). It employs both empirical methods, to study how decisions are actually made, and analytical ones, to study how decisions should be made and how consequential imperfections are. This book brings together key publications, selected to represent the major topics and approaches used in the field. Put in one place, with integrating commentary, it shows the common elements in a research program that represents the scope of the field, while offering depth in each. Together, they provide a vision for what has become a burgeoning field.
Baruch Fischhoff is a distinguished academic and the Howard Heinz University Professor of both Departments of Social and Decision Sciences and Engineering and Public Policy at Carnegie Mellon University and is one of the proponents of Risk perception studies with his numerous academic books and articles on risk analysis/communication and human behavior.
Honored with a 'Distinguished Achievement Award' by the Society for Risk Analysis for his research achievements on risk analysis, he also serves as chair of the committees of U.S.Food and Drug Administration, the National Academy of Sciences as well as the King's Centre for Risk Management. He was also the past president of the Society for Risk Analysis and Society for Judgment and Decision Making. He is a fellow of the American Psychological Association, Association for Psychological Science, Society of Experimental Psychologists and Society for Risk Analysis.