Bernard Venables was an artist, angler, journalist and author. He co-founded the Angling Times in 1953, was founder editor of Creel magazine in 1963, and wrote over 20 books. He was an early environmentalist and his love of the natural world inspired many of today's British anglers, and he is remembered as one of the great and influential anglers of the 20th Century.
From information about one of Venables' books on Wikipedia