Seasoned professionals and students alike will be intrigued by this series of in depth design case studies. The book showcases the work of a diverse collection of celebrated designers ranging from the delicious drawings in Ed Fella’s sketchbooks to the sophisticated typographic experimentation of Philippe Apeloig. Projects range from a Michael Bierut identity program to the sensitive design of a book by Lorraine Wild. The book looks at various aspects of the design process from the brief to the finished product. Of particular interest are the dozens of examples showing rough sketches, comps, and alternative possibilities that take each project from caterpillar to butterfly. This is another beautiful volume to place alongside Skolos and Wedell’s intriguing earlier book TYPE, IMAGE, MESSAGE.