Colour Forecasting for Fashion

by Kate Scully

Colour is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the colour choice wrong and an entire range can stay on the racks. So, how do colours arrive on the catwalk or the sales floor and why do different companies choose similar colours each season? In this book, Kate Scully and Debra Johnston Cobb look at how the industry has developed and how it works. They look at the skills a colour forecaster employs to draw a colour palette together, as well as colour theory and other factors. With informative timelines and illustrated examples, this book breaks down the forecasting process and explains the combination of research and intuitive skills that a successful designer or forecaster needs.

192 pages, Paperback

First published February 1, 2012

Reviews

[Ashleigh · Rating 3 out of 5]

This book is quite interesting although I did feel a little like the concept of colour forcasting isn't really relevant to me as a small self motivated designer. This really looks at how bigger companies can forecast trends and which colours will be on trend in the future. It was an interesting read but probably not one I would buy.