野蛮生长

by 冯仑

《野蛮生长(2017全新修订)》是冯仑首部商业著作，讲述自己的创业历程，梳理中国民营企业从前公司时代发展到公司时代的野蛮生长历程，检视民营企业在自改革开放以来的剧烈制度变迁中所承受的挑战与挣扎，以及蜕变之路，给出了民营经济蛮荒时代的群像素描，是了解中国现代商业拓展初期代表性作品。【看更多好书，请访问“风入松书屋”】链接：www.amazon.com/shops/chinabook

Hardcover

Published January 18, 2017

Reviews

[Barack Liu · Rating 4 out of 5]

106-Barbaric Growth-Feng Lun-Essays-2007
Barack

—— " A person has very strict goal constraints, highly self-disciplined behavior, and self-reflection at any time. These qualities will guide him to launch his life into the sky like a missile. At the same time, he will sacrifice himself and become too brave, fearless, adventurous, Aggressive, cruel, cruel, hard-hearted. "

"Savage Growth" was first published in China in 2007. Essay books. It mainly discusses the growth and future of Chinese private enterprises, how private enterprises can obtain their status in social economy and politics today, and where they will go in the future.

Feng Lun was born in Xi'an, Shaanxi in 1959. Studied at Northwestern University School of Management. In 1991, the Vantone Group was established. In 1993, Vantone Real Estate was established and led the founding of Beijing Vantone Industrial Co., Ltd. Representative works: "Savage Growth", "Ideal Fullness", "Ferrous Years", etc.

Part of the catalog

1. Original Sin

2. Partners

3. Rheology

4. Investment

5. Management

6. Money

7. Political business relations

8. Relationship

9. Great

10. Corporate citizenship

There are two kinds of time. One is the time for investment. You go to class, work, and socializing, which are all investment behaviors. The second is the time for consumption. You can listen to music, read books, and accompany you. chat with their families, accompanied by companions watch a movie meal together, which is to obtain the satisfaction of spending time. Money is also divided into two types. The funds used for investment are capital goods and the funds used for consumption are consumer goods. People in developed countries struggle more to get enough capital goods.

At our current level of social development, many people still struggle to obtain enough consumer goods. How much is enough? "According to current statistics, the middle class has about 4.5 million in a lifetime. It takes care of a child, provides a house, raises a car, can take several vacations a year, and does not need to settle accounts for what to eat." Feng Lun concluded that there are three One thing can make people happy: not small money, not time, not right or wrong. Time and money account for 2/3 of what everyone is after. So they are very important, and it is worth thinking about them from time to time, considering how you think about how to deal with these two things.

"The remnants of feudal ethics," tells us, "A gentleman has three precepts: when he is young, his blood is indeterminate, but he is in color; he is strong, he is strong, he is in fighting; he is old, his blood is weak, he is quit. I only went to junior high school when I read this sentence. I didn’t feel deeply. Later, after going to university, I slowly realized the correctness of the first 1/3 part, so I started to transfer the excess through various sports. energy. The man who lost the chain because the woman didn't lose to the meatball offensive, but lost to himself and couldn't manage himself well.

I have always felt that the notion of confidant beauty is very problematic. A person who loves luxury cars and spends a lot of money on the pursuit of luxury cars and his family is bankrupt. Can this be the fault of luxury cars? Feng Lun said, “Women from 15 to 25 years old only understand love but not marriage; 25 to 35 years old only understand marriage but not love; 35 to 45 years old only understand life but not marriage, children and families are under great pressure. Life passes; 45 to 55 years old only understand children but not life; after 55 years old, I know that I am a child and my mentality returns to the teenage stage. " I am not a woman, and I don't know if he is right.

Feng Lun talked a lot about Wang Shi and Mou Qizhong, the opposite. Wang Shi is still very active today. Many people know him, so I won't mention him here. As for Mou Zhongzhong, there may be very little talk about now. Undergraduate repair finance when science double degree, there are courses called "international trade", listening to the teacher, 2 014 years, Mu Qizhong seems to have locked up in Wuhan Tangxunhu prison. Mou Zhongzhong was well-known for inverting airplanes and launching satellites. The matter of inverting airplanes made sense when the law was not perfect at that time.

It’s like that joke, you have nothing, but you ran to Bill Gates and said that you want to marry her daughter because you are the vice president of the World Bank; then you ran to the World Bank and said that you wanted to be the vice president because you were Bill Son-in-law Gates. This thing is possible, but you have to have a guarantee in the process. If there is no guarantee, you will bear the credit risk. Since it is a risk, it is a thing that may or may not happen, and it also has the possibility of success. Sex. In Feng Lun's description, I feel that Mou Zhongzhi is more like a businessman than an entrepreneur.

But what are the similarities and differences between entrepreneurs and businessmen, I don't know much. Feng Lun said that the difficulty of finding money and wealth is second only to the virginity. I think this depends on the degree, how much money you have to seek for others, the virginity of whom you want to rob, how much guarantee is needed, and how much risk is involved.

"A person with shortcomings is easy to use and easy to control; a person without shortcomings is terrible because he has huge desire and willpower." This truth should have been learned in the first Chinese class in high school. "When Pei Gong lived in Shandong, he was greedy for money, so Meiji. Entering the customs today, there is no money for women, no luck for women, this is not a small ambition." A person who has strong control over himself usually has a lot of Strong desire, this desire is not necessarily the easiest to think of, but also morality, religious belief, or value orientation.

In this way, we can understand why the powerful ultimate boss is often set as a crazy businessman, scientist, or politician in the movie, which makes people very puzzled. He has both fame and fortune. Why should he bother for some boring purposes? I think it may be because they are so obsessed with what they are pursuing. On the one hand, this obsession allows them to occupy a high position that ordinary people can't, on the other hand, it also makes them do evil plans that ordinary people find incredible. "Is it selfless and evil? So it can be selfish."

There is a contradiction between choice and persistence. Feng Lun said that you must choose a good direction, otherwise you will just go further and further on the wrong path; he also said that you must stick to your path. So the question is, how do you know if the path you are following is correct? Should you jump between different things to find what you want to stick to? Are other people's praise or criticism of the path you insisted on or the changes in the path pertinent?

"The logical development of the story of the people I met in the business field is related to their 15-year-old and 20-year-old dreams, and how the images of heroes in their hearts are copied to their lives. They will continue to Change, do this and do that, but the logic remains the same."

Confucius said that he was 15 years old and determined. According to today's life expectancy standards and education level, it should be more appropriate for a person to aspire at the age of 20. This aspiration should mean that he intends to follow a path within the decisive period of 20-40 years. How to go in the general direction. Li Heng Chi gentleman, villain constant determined. Do not dwell on things get busy, to control live basically plane.

Ability and desire is the second issue that I think is very subtle and therefore difficult to grasp. The gap between desire and ability is too large, and people may not be able to control the whole thing in the end, only enjoy a short period of happiness, and then all suffering. Then the question is how to judge whether the ability is enough for desire? For example, a boy who is not tall, handsome, or rich makes up his mind to chase school graduates. Is this a mismatch between ability and desire?

The world’s favorite thing is to move a small bench afterward and eat melons to give pointers. If things are done, they say that they dare to be first; if things don’t happen, they say that their ability cannot support ambition. Obtaining happiness with very little money is the charm of religion, but not everyone manages their happiness through religion. For this group of people, this trade-off requires long-term consideration.

" I have watched the whole movie and Jieben (mainland version) separately for this movie. It was well made. Zhang Ailing wrote a novel with 20 years of hard work, and Li Ang put this work on the screen. The story is about sex and restraint, desire and Ideals, actions and feelings, reason, and instinct are intertwined. The clean abbreviation in mainland China sees only "precept" and no "color". I think if there is no "color" or instinctive impulse, but only " "Ji", "Ji" itself has no meaning, it is just an empty dogma.

If there is only "Lust" but not "Precept", "Lust" becomes a scourge, a catastrophe of desire. "Lust and Caution" put these two things in a specific environment, and uses life and emotion to interpret these two things as a passionate young man. He tries his best to kill the loved one, but the action fails due to emotion at the critical moment. Such a complicated human nature is intertwined between justice and ethics, which has become the best feature of this movie. "

" The way this book is written is also very unique. To make it easy for readers to read, I try to keep it colloquial. The actual operation method is like this: I prepare in advance, and then invite my friends and subordinates over to give lectures. After dictating, sorting out the recorded text, and then revising the pen. If you repeat it several times, the book will form the current format and colloquial style. "

I think for busy people, this is a very good way to record their thoughts. Organize their publicly shared recordings into text, and then refine the text. Finally, a book was published. In the eyes of those interested in this entrepreneur, it is a great thing.

" Wantong Group from a put his birthday (September 13) to determine the creation of the" Day of Reflection ", to self-police introspection and progress. I remember in 1996 in Hainan open" when the reflection society ", we will review their own Why did the company’s report always get incorrect after working hard since 1991? After reflecting on it, I found that it was wrong at the root. So I thought of the "original sin" and the first sin. The earliest diseased gene is invisible to the eyes. To the place.

In our discussion, we quoted religious arguments and called the paradox of the initial logical development of private enterprises and some improper institutional arrangements in the institutional environment as "original sin", which was later understood by most people as initial mistakes, such as moral and financial of. However, when scholars began to discuss in 2002, Lang Xianping defined "original sin" as the use of improper means to bribe for huge profits, which magnified the "original sin" and added the current sin to the "original sin".

I don't agree with this statement. This is not the same as the initial suffering of private enterprise development I experienced. I insist that "original sin" is the primary disease caused by the dilemma and paradox in the initial institutional arrangement. "

I started in 14 years and spent one day writing a birthday diary on my birthday. In the birthday log, do a reflection on what you did this year. And next of where to go? How to go? Make a plan. From 18 to 24 years old. Seven such birthday diaries have been written. I think this is a good thing, and it is suitable to continue.

" From 1995 to 1996, Vantone’s parent company, Hainan Vantone, encountered a very big crisis, and it was this crisis that triggered our discussion and self-examination on the "Introspection Day", which gave us our own "Original sin" has been recognized, and the correct way to cure the "original sin" has been found, that is, "capital socialization, company specialization, manager professionalization, and localization of development. "

" This financial crisis forces us to think about how capable we are and how we should obtain healthy investment and expansion capabilities, rather than a convulsive abnormal ability. At this moment, we understand that we must not borrow The only way to cure our loan shark investment is to sell things to repay our debts, reduce the cost of the company, get rid of the burden, and then increase capital and shares, and introduce capital that does not need to be repaid. So we began to retreat in great strides. Refund again, until the sale cannot be sold, and the refund cannot be refunded. "

Some people use real estate and real estate as collateral, or even borrow money to trade in the stock market, or play games in the digital currency market. I always disagree with this behavior. Not only should we not borrow and lend games. More importantly, the proportion of investment in these high-risk assets should be controlled within a reasonable range of their total assets.

" The first paradox we found is that in China, people don’t have money to set up companies, and they don’t have the capital to invest. This is completely impossible in the West, where rich talents invest and start businesses, at least the start-up fee can be passed normal approach to lending. our starting point must be miserable too much empty-handed, and only three ways possible to bring the initial capital.

First, the savings of one’s family; second, "deception" and "robbing"-"deception" can be repeated three to five times, and "robbing" is only one or two times, and the entrepreneurial process will be interrupted; third, borrowing With money, the creditor gives the time and pays interest on the debt. In the future, we will find a way to correct the balance sheet so that the entrepreneurial process will not be interrupted by capital problems. "

Our generation is lucky the capital market more perfect, we have a fourth way to go, and that is to be financed by venture capital. The biggest problem now is no longer lack of money, but a lack of good projects.

" Own capital comes from usury, which will cause huge profits. Coupled with men's risk-taking psychology and environmental uncertainty, the probability of winning a bet is not high, so the more you gamble, the bigger it is. This is why private enterprises are risky. The reason for this. Following this logic to the extreme is Delong. We did not gamble to death with many companies because we surrendered and stopped betting. "

" For men, it is difficult to admit failure and take the initiative to shrink