Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History By David Meerman Scott, Brian Halligan

by David Meerman Scott, Brian Halligan

Excellent Book

Hardcover

Published September 2, 2010

About the author

Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.

He’s a sales and marketing strategist who has spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations.

David is author or co-author of ten books - three are international bestsellers. He is best known for The New Rules of Marketing & PR, now in its 6th edition, which has been translated into 29 languages and is a modern business classic with over 400,000 copies sold so far. David also authored Real-Time Marketing & PR, a Wall Street Journal bestseller. He is co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan).