Make it Memorable

by Bob Dotson

Bob Dotson is an Emmy award-winning correspondent for NBC News with more than thirty years of experience in the field of broadcast journalism. He is Special Correspondent for the NBC Today show. In this one-of-a-kind book, he shares tips and lessons he has learned that can help make your stories sharp, even under the tightest deadlines.

Hardcover

First published November 17, 2003

About the author

Bob Dotson crisscrossed this country, more than four million miles, searching for people who are practically invisible, the ones who change our lives, but don’t take time to tweet and tell us about it.
 
His quest got noticed.   He’s been nominated for 12 national Emmys — and won 10 — after he became an NBC News correspondent in 1975.  His long-running series, “The American Story with Bob Dotson,” was a regular feature on the TODAY Show for 40 years.  He is now a New York Times Best Selling author and writes a daily blog which The Society of Professional Journalists cited as the “best in new media.”
 
Dotson continues producing documentaries.  An NBC production, “El Capitan’s Courageous Climbers,” won seven International Film Festivals and documentary's highest honor, the CINE Grand Prize.  
He is one of the most honored storytellers of our time.  His reporting and storytelling have earned 120 awards around the world.  They include top honors from the Kennedy Center, DuPont Columbia and a record six Edward R. Murrow Awards for Best Network News Writing.  In 2014, Dotson received the William Allen White Foundation National Citation for journalistic excellence.  In 2019 he joined Will Rogers in the Oklahoma Journalism Hall of Fame.
 
Dotson now teaches the next generation of visual storytellers, conducting workshops in Korea, Australia, England, Holland, Switzerland, and Austria.  He is also a professor of  Master Storytelling at Syracuse University.  

Reviews

[Samuel Burt · Rating 4 out of 5]

NBC News Correspondent Bob Dotson a famous journalist gives some of his tips away to the reader teaching them to bring their broadcasting/journalism skills to the next level.His special reports, "American Story with Bob Dotson," are seen on the Today Show and other NBC News programs are incorparated In each section of "Make It Memorable" in a writen form , showing the reader the correct format and setup. After he goes through a story he gives a synopsis of what writing skills that were used in the story and how they fit into it, with tips to learn the techniques. The stories and the writing/interviewing tips make the book an enjoyable read for a reader who enjoys writing or journalism. I personally find this book interesting because I am aspiring to become a sportscenter or NBA Tv specialist down the road, and with the reading of this book I'm getting a head start that will defineately help in my future.

[Sandra · Rating 5 out of 5]

I really like the creativity and the tips that Dotson suggests. I will be sharing this with my students. I love his work on NBC so this is extra special.