Generative Design is the book for those who, like me, already know the basics of how to code and want to build up a solid foundation of standard generative design techniques. The gallery of artist work in the opening section is inspiring and gorgeous, but the real meat of the text is in the references: everything from basic color choice to perlin-noise vector fields, generative typography and 3D model manipulation.
I still have some work to do in exploring the techniques covered in the book hands-on myself, but I suspect this is one book I'll be returning to periodically to try out something new and expand my skills, rather than trying to cram it in all at once. And as such, it works well as both a reference and as a textbook progressing from basics to advanced examples.
I nearly went the cheap route of just exploring the code examples on the book's site - and the authors and publisher should be thanked for making those available openly - but I'm glad I got the full print book. The images are fantastic, and I was surprised at how some techniques which seemed dry to me really came to life in the examples chosen for the book. It inspired me to keep looking closer and explore further.