Bestselling author Jeffrey Fox literally wrote the book on “How to Become a CEO,” and radio talk show host Robert Reiss has interviewed several of the world’s top CEOs. In The Transformative CEO, they have boiled down the characteristics it takes to become a transformational CEO—the kind that takes problems and transforms them into opportunities for growth and profit. With research based on first-hand interviews with superstar CEOs, The Transformative CEO provides valuable strategies that any manager, business owner, or executive can use.
I read the comments here already and have to shake my head. It was released in 2012, and years later people are upset that it's not groundbreaking...
Yes it's true that there is no super new insight, or ground breaking truth that you will glean from this book. And yes, it is also true that you could likely find most of the content via Google... if you wanted to waste the time to do so.
Personally, I love the quotes and insight found in this book, some of which I had heard before, many of which I hadn't. But I do appreciate that I could listen to all of the great quotes and business insights in one place in just 3 hours and not have to spend a week searching google... my time is more valuable than that.
I consider this book as a light management category. May not suit you if you are looking for a groundbreaking content but for those who just started in the management line with little to no management background (or young graduates fresh off their uni), this book could be a good read for them to prepare them in the real working world.
Some interesting quotes from great CEOs but not a great book.
"The transformative CEO is obsessed with company culture, customers, innovation and leadership."
Leaders must have a 'no greed' credo.
Write a one-page action plan that a 10-year-old can understand.
Leaders should ask, "What would you change if you were me?"
Every day at Cirque starts with one question: "What is there that's impossible that I can try to achieve today?"
Believe in Why Not?
Decision-making criteria: 1. Don't risk a lot for a little. 2. Don't risk more than you can afford to lose. 3. Consider the odds, the probabilities of something, anything occuring.
Be aware of your wake. Be completely aware of what you say, what you write, what you do. Every single action causes waves that rock the organization to some degree. Communicate clearly and carefully.
Always doubt: it opens the mind to new solutions. Assume nothing.
Determine "What is the worst outcome that can happen?" Often, the worst that can happen is manageable.
Answer: What business are we in? Focus on product quality and delivery. Define our value proposition. Identify the strategy for growth.
When setting price consider, calculate the economic consequences for your clients the money they will lose if they go without your product.
Exude delight and build loyalties. It costs nothing.
Don't waste your time with this book. The insights are gleaned from the marketing documents from about 20 companies. Occasionally something interesting is mentioned but for the most part it's like watching a conveyer belt all day waiting for the one useful nugget on the line. Not worth the wait...
do not buy this book! I WISH I COULD GIVE A NEGATIVE STAR RATING! Jeff if you ever read my review feel free to contact me in person so I can tell you were to send me a refund. Anyone that can use google could have wrote this book!