The man considered the "The World's Greatest Salesman" by the Guinness Book of World Records offers an illuminating guide for success that includes his own secrets, profiles major business leaders, and outlines specific steps for getting to the top. Tour.
Joseph Samuel Gerard, better known as Joe Girard, is an American salesman. Having sold 13,001 cars at a Chevrolet dealership between 1963 and 1978, Girard has been recognized by the Guinness Book of World Records as the world's greatest salesman.
This is the second of Joe’s books I have read. Joe was a proud man, very proud of his own selling accomplishments and specifically being included in the Guinness Book of World Records which doesn’t carry the weight it did in his heyday obviously. The message I took away from this reading was that anyone can have success if the sleeves are rolled up and the overtime hours are put in. Along with hard work one should be conscientious of how we treat others. Specifically not judging the book based on the cover. Joe’s motivation for selling and the efforts he put forth are clearly defined by his own financial gain. His first sale as he admitted was motivated by a personal need for money to buy groceries for his family and himself. And his primary motivating factor continued to be financial prosperity for the remainder of his selling career. One surprising inclusion into Joe’s book were the multiple success stories of men and women from various backgrounds who reached their own personal “tops” in business and life. Some were world renown companies such as Domino’s and Lionel Train while the remainder were companies that had a local flair of name recognition. I gave this book a three star and I would recommend reading if you enjoy the self help and motivation genres. Thanks for reading and best of luck to you. K.B.