The Handbook of Slogans

by Lionel Salem

The Handbook of Slogans is the only guide to the world's biggest company slogans, offering Michelin-style ratings and creative insight to over many of the best-known slogans in use today. Young professionals and business owners alike can learn and take inspiration from the 2,200 slogans featured.

248 pages, Paperback

First published February 1, 2012

About the author

Lionel Salem is a former professor at the University of Paris-Sud and visiting professor at Harvard University. He is also the author of 'The Most Beautiful Mathematical Formulas' and 'Marvels of the Molecule'.