Write to the Top: Writing for Corporate Success

by Deborah Dumaine

The Write to the Top process helps you write clear, reader-centered documents that drive action and get results.

Productivity —it’s vital to corporate and personal success. Yet business people spend countless hours deciphering vague and rambling written messages. The information overload, sluggish operations, delayed decisions, and plummeting morale.

Quality —when you receive a business document, e-mail, letter, report, or proposal, do you immediately know what it’s about? Do you know what you’re supposed to do about it? When you send messages, do your readers act on them? They quickly will, if you use the proven Write to the Top process.

Put The Six Steps to Reader-Centered Writing ®  to work to help you


   • sell your ideas or services more effectively
   • write up to twice as fast and save time for your busy readers, too
   • break through writer’s block
   • target your readers’ needs
   • demonstrate your leadership in writing
   • design documents for visual impact and easier navigation
   • improve your ability to think strategically, propose solutions, and speed up decision making

Genres: Writing

312 pages, Paperback

First published January 12, 1983

Reviews

[Aaron Johnson]

Combat in cubicles. This book is for anyone who lacks the tact or skill of office politics. Learn how to CYA (Cover You A**) and tactfully tell that supervisor or wanna be this is not "Office Space" the movie. I know how to play the game.