Conscientious Objectives: Designing for an Ethical Message

by John Cranmer, Yolanda Zappaterra

Conscientious Objectives is the first book to address ethical design the hot professional topic of the new century - and as such is an essential tool for both designers and students working in environmental graphics, inclusive design, packaging design, public information campaigns, alternative advertising or global branding projects. With the ever-increasing pressure for corporations to bring ethical awareness into business practice, it is essential that designers communicate this awareness through their clients? design, identity and branding programs. This thought-provoking book includes case studies and practical, specially commissioned examples from top international design studios including Stefan Sagmeister (US), Lucienne Roberts (UK) and Koji Mizutani (Japan) exemplifying how to succeed in this area. Here you will find information on how to source work, how to introduce ethical issues to clients and how to develop a socially responsible brief, whilst still creating sophisticated, quality, commercial work. Conscientious Objectives also contains an invaluable resources listing for designers and companies needing reference and advice on ethical issues.

Genres: Design

160 pages, Hardcover

First published February 1, 2004