The world of wine is often clouded by an air of mystique, a feeling of exclusivity and the presence of many virtual question marks due to the plain uncertainty of it all. The average wine consumer might know that they like a certain white or red wine, maybe vaguely know the theory of it all but still it can be a closed little world.
Here Marco Pasanella will give you a helping hand and a better introduction to the world of wine through his "mid life" story. After all, he has probably had to learn much more than most wine drinkers already and the learning process will never truly end. Pasanella, at the age of 43, decided to open a wine shop for the first time and he had to suddenly discover what really goes on in the world of wine. The little wine shop that Pasanella opened has became a favoured fixture in New York, a quirky place with a great reputation. So maybe he does know a thing or two...
Despite giving an air of timeless change, the wine industry is quite advanced, using the latest technologies to help make and produce wine, to sell it and even research a better product to boot. Of course, for many wine making is still an artisanal process where time and change has effectively stood still, yet for others they stand on the bleeding-edge of change and development.
This book follows the trials and tribulations of Pasanella's wine store from conception and planning through its development and set up and post opening. It has now been going strong and winning acclaim for several years, so he must have done something right. Although it has not been plain sailing! Here you get an intense first person look at the whole process and, understandably, pick up a lot of interesting knowledge and insider tips about the wine industry at the same time.
This is not a "(Brand) Tasting Guide to Wine" where you just get book learning by rote but a meander through the world of wine when you are not particularly expecting it. Unfortunately there is something about this book that made it a little too easy to put down, despite the subject being of interest. The book received for review was a "proof" copy in an electronic file, so it was not possible to determine if the finished article was full of pictures and typographical tools to make it read less like a long, tiring academic text book (as that is how it feels now, just acres and acres of text... it feels very enclosed!). Usually such proof copies are "the finished article" bar the final check and there you can see how the design has taken shape.
If, and it is a big if, the book does look like the proof copy then it gets a big thumbs down on the readability front. You would be strongly advised to check the book out physically and see if you gel with the style before you hand over any money. This reviewer also found the self-referential tone a little too excessive, even for a book that is looking at what the author did in his own words. It just did not gel. It could be a personal thing... or not, as the case may be. The scope and theme of the book is interesting, the content has the potential to be compelling, but the road to reading pleasure was saddled with a few rocks and holes along the way this time. Maybe your journey will be smoother. Perhaps the reviewer needed a glass or two of wine to make the book more palatable!
Uncorked: My Journey Through The Crazy World of Wine, written by Marco Pasanella and published by Clarkson Potter/Crown Publishing. ISBN 9780307719843, 224 pages. Typical price: USD25. YYY.
// This review appeared in YUM.fi and is reproduced here in full with permission of YUM.fi. YUM.fi celebrates the worldwide diversity of food and drink, as presented through the humble book. Whether you call it a cookery book, cook book, recipe book or something else (in the language of your choice) YUM will provide you with news and reviews of the latest books on the marketplace. //