Retail Therapy: Making Strategic Relationships Work

by Rob Jones, Dan Murphy

Designing a successful retail business depends on relationships with four groups of customers, shareholders, employees, and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach.

200 pages, Hardcover

First published October 22, 2002

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