User-Centred Graphic Design: Mass Communication And Social Change

by Jorge Frascara

This text presents the important contribution that visual communication design can make to society, beyond its usual commercial applications. It identifies successful socially orientated projects, demonstrating the human and economic benefits that can be achieved through good communication design. The book also discusses a user-centred approach to Design, Including Notions Of Social Marketing, Design Methods And different information-gathering techniques.; The book closes with a discussion of a new professional profile for the graphic designer which reflects the complex cultural, psychological and often political issues that in turn affect, construct and contextualize our daily communications.

Paperback

First published May 8, 1997

Reviews

[Kawther Zoghlami]

Ce livre est très interessant por mon sujet de thèse qui porte sur le rôle du graphic designer dans le processus conceptuel d'une communication mais dommage je n'ai pu lire que les qqs extraits parceque ce document n'existe pas dans nos librairies ni les bibliothèques en Tunisie.
Comment pourrez je m'en procurer un même en ligne.
Svp répondez moi
Merciiiii
Zoghlami kawther doctorante tunisienne
Âge 56 ans
Email: kaoutherz@yahoo.fr