Corporate Communication: A Guide to Theory and Practice

by Joep P. Cornelissen

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.

The text has been fully updated to

• changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams   
• the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media such as TikTok
• the increasing focus on sustainability and the United Nations’ Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication

New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways).

This textbook is essential reading for communication courses corporate communication; organizational communication; management communication; strategic communication; and public relations.

Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
 

Genres: Nonfiction, Business, Communication, Textbooks

360 pages, Paperback

First published May 14, 2008

About the author

Joep Cornelissen is a Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University and a visiting professor at IE Business School, Madrid.

He is an Associate Editor for the Academy of Management Review, a Council member of the Society for the Advancement of Management Studies, a former General Editor of the Journal of Management Studies (2006-2012) and serves on the editorial boards of the Academy of Management Journal, Journal of Management, Journal of Management Studies and Organization Studies.

Joep's general text on corporate communication (Corporate Communication: A Guide to Theory and Practice, Sage Publications) is now in its Fifth edition, and is used by nearly 25,000 students in over 50 countries

Reviews

[jose]

Hyvää pöhinää.

[Minäpäminä]

Partly skimmed through. Fine for a basic business school approach to organizational communication.

[Cooper]

This was a textbook for a class in my grad program. It provides a solid overview of strategic and corporate communications touching on such subjects as crisis management, corporate branding and identity, strategic planning, media relations, and corporate social responsibility.

You know, it's a textbook so it's not going to be the most exciting read on planet earth. Would I have read it outside of class, probably not (plus, being a textbook it's rather expensive - used it was $45). But it's objective as a teaching instrument is fully met and it does provide a strong overview of the subject. I feel, combined with my class, that my understanding of the subject was strengthened by having read it.

[Laura Walin]

This book delivered what the ttle promised: Indeed it was a good mix of theory and practice giving clear insight int the different aspects of corporate communication. I also appreciated the case studies, of which there were plenty, as they really managed to illustrate the key points of each chapter.

[Iina]

It’s a textbook, gives overall view of corporate communications. Sometimes things could’ve been summarised for faster go through, but other than pretty solid. Wouldn’t buy as individual & self development- this was a course book for me.

[Frank Nuijens]

Not the easiest read, but a very complete overview of the field of corporate communication.

[Tiffany]

Used as a textbook for a graduate school class. Pretty easy to read but some of the case studies/examples were a little dated, especially when it came to social media crises.

[Selin]

Kurumsal iletişim alanında temel ve kuramsal bilgiler edinmek açısından iyi bir başlangıç kitabı ancak baskıda çok fazla imla hatası mevcut

[Anastasia Tuple]

Nicely organized and comprehensive for whoever is interested or is practising in the field of corporate communications.

[Aliah]

Great refresher for established comms professionals. I wish the book had more content on metaverse and web3 and hoping future updates will have more on emerging tech.

[Julia Hoeve]

...

[Zar Khan]

Interesting: