Dan Heath is a Senior Fellow at Duke University's CASE center. Dan has an M.B.A. from Harvard Business School, and a B.A. from the Plan II Honors Program from the University of Texas at Austin.
The whole content of the book is best summarised on it’s cover. Solving problems before they happen is the best way to go. If you add one more sentence- “but its hard, and it’s possible”, then there’s is pretty much the whole message covered. It could easily be an essay or a blog post. Despite talking about environmental crisis, murder cases and badly functioning healthcare system it’s rather a light read, for sure nothing revolutionary. I am still looking forward to read authors Made to stick.