The Content Pool: Leveraging Your Company's Largest Hidden Asset

by Alan J. Porter, Douglas Potter (Illustrator)

All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all recognized as essential to the organization and are often reflected by VP or CXO level responsibility, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool makes the case for placing content creation, management and distribution on a par with other core strategic business activities.

246 pages, Paperback

First published February 22, 2012

About the author

Alan J. Porter has been a regular writer on various aspects of popular culture and technology for over fifteen years.

He is best known as a writer of pop-culture reference books, as well as a critically acclaimed Beatles biography, business books focused on content strategy, and various comics.

He is also an Editor-At-Large at RevolutionSF.com where he mainly writes movie reviews.

He is president and founder of 4Js Group - a Content Strategy consulting company focused on helping companies and organizations recognize and leverage their largest hidden asset, their content.