Strategy Moves: 14 Complete Attack and Defence Strategies for Competitive Advantage

by Jorge A. De Vasconcellos E Sa

This book will become the bible of a bible for the field of business strategy for many years to come.An invaluable playbook of strategic moves for managers, marketers and entrepreneurs, covering all 14 known attacking and defending strategies, and backed up by over three hundred international examples. 

Genres: Business, Management

256 pages, Hardcover

First published May 19, 2005

Reviews

[Viktorija Vosyliūtė · Rating 5 out of 5]

Unbelievable how this book can develop your restrained imagination. Examples of military strategies in business are like spicy seasonings in Mexican food. Without a strategy, there is no business. If you want to build one, you definitely have to read this book.

[Stacey Moore · Rating 5 out of 5]

Marketing strategy presented as military strategy. Lots of good ideas.