The Humane Hoax: Essays Exposing the Myth of Happy Meat, Humane Dairy, and Ethical Eggs

by Hope Bohanec

As consumers become increasingly aware of the animal agriculture industry’s cruelty and environmental devastation, clever industry marketers are adapting with alternative “humane” and “sustainable” labeling and marketing campaigns. In the absence of accurate information, it has never been more important to educate people on the realities behind the industry lies, and people are hungry for the truth.
The Humane Hoax features a range of engaging and thought-provoking essays from eighteen notable experts who are at the forefront of this marketing and societal shift, chronicling every aspect with in-depth analyses and intellectual rigor. Among other timely topics, we will explore how the humane hoax intersects with feminism, environmentalism, how it is represented in the media, and the affects it has on human and non-human communities alike. The Humane Hoax will leave the reader questioning everything that they have been conditioned to believe as consumers.

Genres: Nonfiction

388 pages, Kindle Edition

Published May 1, 2023

About the author

Hope Bohanec is:
- an animal protection and environmental activist
- the projects Manager for United Poultry Concerns
- the Executive Director of Compassionate Living
- the organizer for UPC’s Conscious Eating Conference and the Sonoma County VegFest

Reviews

[Stevan Ranney]

This is a very important book to read. Too bad it is a rather repetitive collection of independent essays. After reading about 1/3 of the book, I found myself skipping those pages covering issues that had been addressed earlier; instead, searching for those unique nuggets in each essay. This book would have been much more effective had it been written with those essays as references; would have been much shorter also.

[Judy Lindow]

A very important book and a good read!