Marketing Libraries in a Web 2.0 World

by Dinesh Gupta (Editor), Rejean Savard (Editor)

Marketing the 21st century library and information organization to its customers using Web 2.0 tools is a hot topic. These proceedings of a conference held in Stockholm, August 2010, focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information setups. The papers included (in English and French) explore and General concepts of Web 2.0 and marketing of library and information organizations; how libraries are adopting Web 2.0 marketing strategies; marketing libraries to clients using Web 2.0 tools; international trends and Interesting cases of marketing through Web 2.0 tools.

175 pages, Hardcover

First published May 17, 2011

About the author

I am Dinesh Gupta Author of 2 Hindi Poetry Books:

Meri Aankhon Men Muhabbat Ke Manzar Hain
Jo Kucch Bhi Tha Darmiyaan

Books are published by Diamond Pocket Book, New Delhi and doing well all over.

I am coming up with my third Book "Kaise Chand Lafzon Men Saara Pyar Likhun" Releasing this November

My Poetry, Book Reviews and Interviews has been featured in several reputed online and offline magazines.

You can see some of my creation here.

https://www.facebook.com/dineshguptadin

dineshguptadin28.blogspot.in
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