Winning Decisions

by J. Edward Russo, Paul J.H. Schoemaker

Korean edition of WINNING DECISIONS: Getting It Right the First Time by J. Edward Russo, PH.D., a Professor at Cornell University Russo & Paul J.H. Schoemaker, PH.D., the founder and Chairman of Decision Strategies International and Research Director at the Wharton School. Translated by Kim Myeong Eeon, Choi In Cheol. In Korean. Distributed by Tsai Fong Books, Inc.

512 pages, Paperback

First published January 1, 2010

About the author

Professor Russo holds a bachelor's degree in mathematics, a master's degree in probability and statistics, and a doctoral degree in cognitive psychology. He has consulted for numerous public and private organizations. His research centers on decision making for managers and consumers. His published work has dealt with advertising, behavioral methodologies, consumer-information aids, decision processes, the distortion of information during a decision, and product knowledge.