Will Leitch, the author of this book, is the editor of my favorite sports blog, DEADSPIN, which is also my second favorite site on the Internet, behind only Goodreads.
DEADSPIN is a site where fans of sports can comment and make fun of all the pomposity that is inherent is our experience of watching sports and being fans of the teams we root for.
At first I didn't care much for the idea of a website that mocked sports, but now I'm addicted. There IS a lot about sports that is just so absurd and funny, and I agree with the author that you won't find these stories in regular print and TV media, and most especially on ESPN.
The great fear of corporate control over the news we receive has never quite played out as dramtaically as most critics anticipated, at least in the significant areas of reporting on politics, business, and other forms of entertainment. But the sports section is a different matter. Because sports fans are so slavishly devoted to consuming the product, no matter how badly the owners treat them or how much disdain athletes, coaches, and the media have for fans, for years ESPN, the leagues, the teams, and the publicists of the most well known stars could control exactly what stories the media did and did not report, and how those stories played out. The first chapter of this book illustrates this quite clearly.
But, thanks to the underground phenomenon of the Internet and the bloggers, those institutions can't completely control the message anymore. Leitch cites numerous examples of how ESPN and other entities continue to try to dominate the way sports (and most especially, stars) are protrayed. These include hiring print reporters to appear on the network, buying up blogs or starting their own blogs, and jumping on stories that print reporters break, claiming that their network broke it. But discerning (and often, creatively funny) fans see through it, and they call out the ESPN and the other institutions on all of these policies on their websites. Deadspin, as the best known and most widely read of these websites, serves as a common hub for other bloggers to pass on the stories they uncover that fans won't hear about on ESPN, other networks, and in the papers.
This book is a fast read, and often a very funny read. For those who aren't familiar with Deadspin or the sports blogs, it will likely seem like a collection of Dave Barry columns. Even those who follow sports with a mild rooting interest will be able to follow much of what Leitch writes about, and will appreciate most of his humor. But these readers should be forwarned that this id decidely not Dave Barry -- many of the jokes here would be considered racist or gay-bashing if you don't frequent the world of blog or Internet humor very often. For example, NPR's Scott Simon interviewed Leitch last weekend about the book, and after reading a few of the jokes about blacks and gays, ended the interview by telling Leitch that "he had a problem."
I was irritated as I listened to that, as it showed me how out of touch NPR and the mainstream news media is with the types of people who really, really get into sports. Anyone who has spent much time in the upper tier cheap seats of most ballparks and football stadiums would know this, as would most anyone who actually participated in competitive team sports in high school. I admit that at times it feels a little like Leitch is writing down to the lowest common denominator of his audience, but to his credit he includes several chapters in which he calls out fans, athletes, and the media for their lack of reality in accepting the idea of gay athletes or for their double standard in how they embrace and perceive the efforts of black athletes and white athletes. I guess Scott Simon skipped those parts of the book.
For those who are Deadspin fans (are there any others here at Goodreads????), you will be happy to know that, from what I can tell, this book is about 75% new material, and that which does come from directly from the website adds new background information on how Will or other bloggers picked up or made editorial decisons about how to present some of the more famous stories, such as You're With Me Leather, Carl Monday, and the KSK-Peter King feud. I really was impressed by the John Rocker interview, which I had never heard of before - that definitely humanizes Rocker, and deserves more coverage, I think. I was a little disappointed by Leitch's 24 hour ESPN marathon, as the jokes were not quite as funny as they could have been, but it does illustrate quite well how little of ESPN programming across their many channels is actually original, and how much is simply a re-broadcast of something that aired hours earlier. And for those who know the Barbaro message board story, I was quite disappointed that this chapter was so short and near the end of the book...this was Deadspin's finest moment of sheer humor and absurdity, in my opinion.
The other thing that I thought would be disconcerting is that this book, while just as much the prodcut of Will Leitch as is Deadspin, is in the end, most decidedly NOT the Deadspin experience. For me, the funniest aspect of Deadspin are the often hilarious remarks that those fans who have earned "commenting priveleges always make once Leitch or his fellw bloggers have posted a story. Often on Deadspin we only get a little bit of Leitch's humor -- the real humor is found in the absurdity of the story itself, and in the comments on that story by all of the readers. Without the comments, I was a little worried about how funny the book would actually be. In the end, I was very satisfied with the humor content of this book.
In the end, this is a great book. Throughout all of the funny stories and jokes, Will Leitch makes many a ton of insightful comments about why we, as the fans, are in the end responsible for everything that we claim to dislike about sports. As much as Leitch is famous for going after ESPN and the other big institutions that supposedly rule the sports world, I applaud for making the persistent effort to tell the people where the fault really lies, and that is with us. If we stop going to and watching the games, sports may change. But in the end, he forces us to acknowledge that, no matter what "they" do to our teams, our leagues, and our regular coverage, we will keep participating just as we do now. The reason why is illustrated in the best chapter of the book, in which Leitch describes his joy at watching the last game of the 2006 National League Championship playoffs in a bar in Manhattan with a buch of people he had never met before, but whom were united in their passion for their team, the St. Louis Cardinals. And when the Cardinals won that game, earning them a trip to the World Series, they were united in their joy over that event, and they will likely cherish that night as one of their fondest memories for the rest of their lives...an ecstatically happy experience, seeing a long-time dream come true while in the company of perfect strangers. That is the beauty of what sports gives to our lives, and that is why we keep coming back, no matter what.