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Limitless: Leadership that Endures by Ajaz Ahmed

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Ajaz Ahmed, bestselling co-author of Velocity and the founder of AKQA, shares his inspirations and extraordinary stories of enduring leadership. Drawing on insights from business legends, present and past, Ajaz shares the characteristics and ideas from organisations that put no constraints on progress. These behaviours ‘Democratise’, ‘Uncomplicate’, ‘Revolutionise’ and ‘Build a Creative Conveyer Belt’.Essential reading for entrepreneurs, established managers and anyone who has ever wanted to learn from the best leaders in business, Limitless is the book that will inspire you on your journey to be the top of your game.

Unknown Binding

First published June 5, 2014

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286 people want to read

About the author

Ajaz Ahmed

15 books10 followers
Ajaz Ahmed is the CEO of AKQA, the ideas and innovation company he founded aged 21. AKQA today employs over 1,500 people in 15 offices around the world. In 2014 AKQA won the Queen’s Award for Enterprise Innovation. Ajaz co-authored Velocity: The Seven New Laws for a World Gone Digital.

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5 stars
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34 (38%)
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28 (31%)
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Displaying 1 - 8 of 8 reviews
Profile Image for Gökhan Bozkurt.
119 reviews29 followers
October 8, 2017
The book tells the (life/business) stories of some successful business leaders and companies...the author claims that 'the wisdom of the past is the wisdom of the future'. This might be true for some specific cases, but especially in 21st century; i do not agree much. We have a constantly and rapidly changing "new world" so instead of listening to who did what and how in 1920s, I would prefer more recent knowledge/theories that are academically powered. cannot find these kind if knowledge in the book.
Profile Image for Josh Gruninger.
61 reviews3 followers
September 11, 2016
A decent read that gets one thinking about how to think outside the box. Ajaz shares several stories about entrepreneurs in various circumstances (almost all of them or their companies are well known) who looked at a problem or barrier, and then figured out a way to make it work for them. There were several insights shared that are not very obvious at first glance, but that can provide a framework for those willing to read and learn.
Overall, a book that does more or less what it says it will. It provides examples of leaders in various industries and how they got to their current position without going too deep into history or back stories.
Profile Image for Natya Nauri.
53 reviews2 followers
February 16, 2019
Many leadership books come up with different frameworks. Some claim to be better than others. This book reminds us the basic principles of a good leader: Democratise, revolutionise, simplify, organise, author. There is no theory mentioned in this book, just stories, stories, stories of all legendary leaders. All of the insights are interesting and applicable. 😊
Profile Image for Veronica Kirin.
Author 6 books26 followers
January 8, 2024
It was a nice introduction to leadership within business. I appreciated the myriad examples of business founders from around the world, sectioned by leadership topic. I have a few highlights that I will take with me, and a few examples of leaders I wish to know more about.
Profile Image for Sofya Lebedeva.
70 reviews5 followers
March 19, 2024
Easy to read. 5 key take away points, with clear examples and memorable stories for each one.

Helpful for business leadership. It’s a little outdated and also includes only 2 women and mostly only white men. A more diverse perspective on the same premise would have been helpful.
Profile Image for Holly Gazzard.
114 reviews
December 2, 2024
I enjoyed the chapters about specific entrepreneurs or business leaders, but felt it was loosely grouped into sections set out by the author and it felt a bit like it had run out of steam by the end.
Profile Image for Natasha Pettier.
11 reviews
August 28, 2017
The storytelling was engaging which makes this an easy read and also helps the reader remember the key messages.
Displaying 1 - 8 of 8 reviews

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