Negotiating

by David Brown

The negotiating secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Negotiating. Includes how / Set clear goals and limits / Understand your potential adversary or partner / Use and interpret body language / Deal with difficult people / Close brilliant deals

Genres: Business, Nonfiction

128 pages, Paperback

First published March 1, 2010

About the author

Librarian Note: There is more than one author on goodreads with this name.

Reviews

[Sean · Rating 3 out of 5]

Negotiating effectively is a real gift. While it is an important aspect of making good deals, the skills employed could be translated into other contexts. But, before I get into that it is worthwhile explaining the key sections of the booh through which the 50 secrets are communicated. So, the other speaks of knowing when to negotiate, having clear objectives, discussing positions, acknowledge the nature of the package you are dealing with, bargaining, finding common ground and putting it all together. The context the author is addressing is more specific to products than to services but it is easy to see how his tactics can be utilised in negotiating services too. For me, the take-away is that negotiating strategies could also be used in personal relationships to address conflict or difference. There are other books which do a better job in this sense; my point is that negotiating is bigger than business. It is an OK book with some very good elements.

[Harman Singh · Rating 3 out of 5]

The Table of Contents tells you about 90% of what the entire book is going to be about. I read the book anyway for the remaining 10%.

Some rogue comments about women and Japanese people that made the author seem kind of daft, but solid advice overall, even though it seems like plenty of concepts are oversimplified ("value every concession" sounds a lot simpler than it is likely to be).

[Ayibatari Ogounga · Rating 3 out of 5]

Interesting stuff
takeaways:
Negotiations can take up to 6 hours
This notion of thinking, selling and listening with questions both open and close-ended applies in Negotiations.

[Marshal Freez · Rating 4 out of 5]

Nice

[Saurabh Jain · Rating 3 out of 5]

Many people think that negotiating is just about money and business. It isn't. We do it instinctively in all roles of our life. That is how book opened itself and interested me to read it with an assumption to see author's view on negotiations in different roles of life however book covers more on business negotiations especially when you are in sales role. It covers some basic aspects decently and prepares you to be a negotiator. Since I am in role of negotiation so I could relate lot of things but did it help me to learn some extraordinary stuff, my answer is No but did it help me to learn sth, my answer is Yes. Short book with short measures and few case studies might keep you interested. At the end negotiation is all about Win-Win situation to both parties and after reading the book you will also feel it's Win-win to both author and reader.

[Ashish Sharma · Rating 1 out of 5]

Post reading "negotiating to yes" any book on negotiating will seem elementary...and so did this..avoidable if u hav read the book am talking about...I had to just browse through this...not much additional content