Pantone Web Color Resource Kit

by Mordy Golding, Dave White

The PANTONE Web Color Resource Kit is an informative, full-color guide for Web designers who wish to master the rudiments of color and use color successfully in their Web pages and Web graphics. The book provides a brief history of color and color perception, as well as a useful primer on designing with color and understanding such issues as contrast, harmony, and color psychology. The rest of the book covers hands-on Web design. You learn about understanding the differences between Web and screen color, planning Web sites, creating Web graphics, understanding file formats and image maps, and using some of the new technologies such as RealAudio and Java. The book includes screen shots and case studies of Web pages that use color wisely, and descriptions of software programs, such as Adobe Illustrator, that help you create Web graphics. An included color-sample book, the PANTONE Internet Color System Guide, shows you the 216 Internet-safe PANTONE colors along with their CMYK, RGB, and Hexachrome color values and their hexadecimal equivalents. The CD-ROM that comes with the book features a Macintosh utility, the PANTONE Internet Color System software picker for selecting and adding these colors to your graphics. The CD-ROM even has a copy of Adobe Pagemill 2.0, the Web page design program.

Paperback

Published January 1, 1997

About the author

Mordy Golding, Director of Content at LinkedIn, is a five-time Adobe MAX Master presenter who has published over 50 online video courses and books covering Adobe software and related design topics. Mordy was the Illustrator product manager at Adobe from 2001–2004. With a background in typesetting, art production, and graphic design, Mordy has traveled the world helping creative professionals use tools and technology to help them express their creative vision. As a consultant, Mordy worked with Nike, the New York Times, Random House, Cabela's, Victoria's Secret, Sesame Workshop, Coach, the NBA, Scientific American, and USA Today, among others. Mordy was named a Champion of Graphic Design by Graphics IQ (formerly Publish! Magazine), and a Road Warrior MVP by American Way magazine.