Strategic Marketing

by Piercy Nigel, Nigel F. Piercy

international edition

Genres: Business, Reference

768 pages, Paperback

First published January 1, 1982

Reviews

[Muhamad Ridwan]

this is good

[Mitha Basri]

I like

[Tahmid Rahman]

Good range of case studies at the end but often difficult to follow all the concepts due to the wordiness.

[Bob]

This textbook was used by Prof. Andrew Mitchell, Graduate School of Industrial Administration, Carnegie Mellon University, for a second-year MBA course in Strategic Marketing, Spring 1982.

[Hamid]

a thorough and conceptual based book

[Dustie]

Case studies usually add value, but this book is just made too long because of them. Also, the thin dull paper made reading all the more unpleasant.

[Maliha]

informative

[Sara]

want to read, it looks interesting.