Orchestrating Success: Improve Control of the Business with Sales & Operations Planning

by Richard C Ling, Richard C. Ling

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

Genres: Business

176 pages, Hardcover

First published September 1, 1989

Reviews

[VENKATRAMAN C K · Rating 5 out of 5]

Excellent book . This is the original master piece on Sales and Operations planning process which is critical to balancing Demand and Supply in an organization.