The Magic of a Name: The Rolls-Royce Story, Pt. 3: Family of Engines 1St edition by Pugh, Peter (2002) Hardcover

by Peter Pugh

Shows how Rolls-Royce took the courageous decision to invest in a family of engines. Their resolve was severely tested in the recession of the early 1990's, but the rewards came through from the mid-1990s onwards, winning large orders all over the world.

Hardcover

First published October 2, 2002

Reviews

[Jose · Rating 5 out of 5]

Book 3 of 3 Excellent history, a little bit too exhaustive and part of a 3 book set with black slipcover with the rr on it, each book with different color dustjackets. they each have a lot of pictures but it is way more reading than pictures which is fine. The three books while covering the cars is more on the industrial side. Not a fan that the author wrote a book on Keynes or that RR did business and licensing with China and Soviet States among others. The book is a sympathetic look at the different Rolls-Royce business units, more corporate biography than anything else. He mentions the Militant Unions which sadly brought GB and Most of it's once great industrial might to naught but sadly he does not criticize them.I do not like the fact RR was Nationalized , broken up and ultimately sold to NonBritish Interests.