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512 pages, Paperback
First published January 1, 2012
...Anonymous had to grow into something larger than just a mass of young people on image boards or individuals like Topiary making prank calls. In other words, more than just a nuisance. That changed because of the actor Tom Cruise and a video that the Church of Scientology didn't want anyone to see.
... Cruise had been involved with Scientology since 1990, quickly becoming its most famous celebrity advocate. In 2004 he sat down for an interview with Scientology filmmakers that would be included in a video shown exclusively to church members. The video had all the trimmings of propaganda: an image of Earth in space, flashes of light and the sound of slicing blades as the symbol of Scientology zoomed into view. Then, as an electric guitar urgently began plucking the theme tune to Mission: Impossible, Cruise appeared, dressed in a black turtleneck and wearing a stern expression.
... "Now is the time, okay?" Cruise continued. "People are turning to you so you better know it. You better know it. And if you don't?" He smiled. "Go and learn it, you know? But don't pretend you know it or whatever, you know we're here to help." Another segment started by showing Cruise, grinning, with his eyes closed, before suddenly convulsing with laughter. "And they said, so, so you have you met an SP Scientology acronym for Suppressive Person]? Ha ha ha ha! And I looked at them. Ha ha! You know, and what a beautiful thing because maybe one day it'll be like that. Wow." Though some of what Cruise was saying made sense, most did not. The church was not exactly keen for the video to get out. In 2007, an unnamed church member decided to leak the video, mailing it on a DVD to an anti Scientology campaigner named Patty Pieniadz.
...4chan was sending the message "DDOS BY ERAUMSWORLD?" to the church's servers, part of a running gag to blame 4chan's antics on the rival, slightly tamer site. Once the thread's participants started hitting Scientology.org with Gigaloader, another poster described "Phase 2": /b/ would create a shell site and upload to it a video that repeatedly flashed "facts of Scientology and its inner workings." /b/ users would then suggest links to content-sharing site Digg and upload the video to YouTube and YouPorn. Phase 3 would be when mainstream news outlets like Fox and CNN picked up on the video, and an e-mail address on the shell site got a cease and desist order from the Scientology lawyers, which would include the lawyers' names, phone numbers, office addresses, and fax numbers. /b/ should then harass the lawyers, prank-call them, fax them pictures of shock site Goatse...
As the /b/ thread on Scientology continued, its contributors became philosophical. This raid was about self-preservation, said one. /b/ was dying. The board had become elitist, sniping at participants who appeared too nerdy and discussing increasingly tame subjects. "The gaiafags, furfags, all the fags that you pushed out, we need to amass a number in the thousands and then strike," they said. "The 3-phase program that anon posted a bit up [sic] is foolproof, as long as we work together." Longtime users who had become disenchanted with the site knew it had potential to be more than just an image board, and to live up to the immortal Fox11 line "Internet hate machine."

