The Alpha Factor: The Secret to Dominating Competitors and Creating Self-sustaining Success by Wes Ball

by Wes Ball

Create dramatic, sustainable new growth by understanding The Alpha the secret to how some companies can drive and dominate decisions among customers, competitors, and referral agents. More than 15 years of research and real-world testing went into this project. It proved that top managers can manage and predictably control the revenue side of a business to drive self-sustaining success. Using Alpha Factor principles turned around US Savings Bonds for the US Department of the Treasury and more than doubled per store sales for Subway Sandwiches and Salads. It doubled and tripled share for many brands that had not been able to drive new growth in more than a decade, proving that almost any company can create sustainable new growth. The Alpha Factor can help almost any company take control of its category, make competitors its greatest marketing asset, innovate to drive new, higher customer expectations, create more loyal customers, and reduce the need for discounting... even when everyone else is cutting their prices.

Hardcover

First published May 1, 2008

About the author

Wes Ball (born October 28, 1980) is an American film director, visual effects artist and graphic artist. He graduated from the Florida State University College of Motion Picture Arts with a BFA in 2002. He is best known for the direction of 2014 film The Maze Runner, based on James Dashner's novel. Ball also directed the 2015 sequel, Maze Runner: The Scorch Trials.

Reviews

[Jon Iffland · Rating 5 out of 5]

Excerpt from my Amazon.com Review

"The Alpha Factor is a great book for those who want to create or re-create strategies on how to re-focus your business to becoming the core of your industry by driving customer expectations and focusing on the things that make you who you are. You don't need to be the highest volume store, or the firm with the biggest profit to be the one who others model their businesses off of. Wes Ball tells the stories of his previous 25+ years of experience consulting companies from multi-nationals to small businesses. He also guides you through example with ideas to re-train the thinking of your customers and increase revenue without lowering prices or having gimmicky promotions. I would recommend this book for anyone who feels like business is slowing and feels like they won't be able to survive in the world market. He also has a website that is full of extra information that correlates with the books motives. Hope you will enjoy this book as much as I did."