Management: Meeting and Exceeding Customer Expectations with Student CD-ROM and InfoTrac College Edition

by Richard Warren Plunkett, Raymond F. Attner (Joint Author), Gemmy S. Allen (Joint Author)

Using examples drawn from the successes and failures of companies large and small, this textbook presents an introduction to the principles of business management. Twenty-two chapters cover such topics as organizational planning, strategic management, making decisions, organizational culture, interp

Genres: Textbooks

760 pages, Hardcover

First published January 1, 1997