Voting: A Study of Opinion Formation in a Presidential Campaign

by Bernard R. Berelson, Paul F. Lazarsfeld, William N. McPhee

Voting is an examination of the factors that make people vote the way they do. Based on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential campaign, it shows how voting is affected by social class, religious background, family loyalties, on-the-job relationships, local pressure groups, mass communication media, and other factors. Still highly relevant, Voting is one of the most frequently cited books in the field of voting behavior.

Genres: Politics, Political Science

416 pages, Paperback

First published January 1, 1954

Reviews

[Christian Lindke · Rating 5 out of 5]

Voting is one of the early books in the study of voters and voting behavior and is a central text in the Columbia school of political science. The text is often overlooked by many students of politics, even as they use many of the concepts advanced in Voting. Like Harold Foote Gosnell's classic GETTING OUT THE VOTE, this book belongs on the shelf of anyone who studies voters and voting behavior.

[Steven Peterson · Rating 4 out of 5]

One of the earliest works on assessing why voters vote as they do. In thew wotrld of voting behavior research, this is a "Hall of Fame" member. . . .