The Art of Persuasive Communication

by J. De Wet

Situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state. This work considers the practical dimensions of persuasion - from its broad starting points in an interpersonal setting to its manifestation as mass persuasion or propaganda in the wider political sphere.

234 pages, Paperback

First published December 1, 2009