Converging Media: An Introduction to Mass Communication

by John V. Pavlik, Shawn McIntosh

Take a look at the changing face of Intro to Mass Communication...

Converging Media reflects the fundamental changes that digital technologies have made in the way people get their news and entertainment and conduct media commerce. The book does not contend that every media product, such as newspapers, magazines or books, are or ever will become digital. Rather, Converging Media proposes that the majority of the process of mass communication is or is becoming digital.

Genres: Nonfiction, Textbooks, School

Paperback

First published May 21, 2003

Reviews

[Josie (pocketfullofjosie)]

-Read for a Journalism class-

[Ika · Rating 5 out of 5]

I really..really...really... love this book!

It help me refresh my mind in the middle of my thesis...

[Danica is Booked · Rating 3 out of 5]

I learned a very interesting word from this book--linchpin.

That's a cool word. :)

It was your standard textbook, but I didn't fall asleep reading it.

[Kiki Unhinged · Rating 4 out of 5]

Media classes sure are a far cry from what they were five, ten or more years ago... digital multimedia just keeps changing the world of marketing and PR with every blink.

[K. · Rating 4 out of 5]

Media classes sure are a far cry from what they were five, ten or more years ago... digital multimedia just keeps changing the world of marketing and PR with every blink.