Savvy Designer's Guide To Success

by Jeff Fisher

Now every designer can reap the benefits of having the perfect mentor. In this career guide, Jeff Fisher shows off his winning personality with ideas and solutions to nearly every career dilemma, - Building a recognizable and reputable firm - Presenting a professional image all the time - Mastering client communication - Learning from (and salvaging) mistakes - Determining fees for work - Finding happiness along with financial success Here, designers won't find any of the dry, stuffed shirt attitude that's doled out with most business advice. Instead, they'll enjoy a fun mix of personal anecdotes and industry research to help them take their careers to the next level. This is a must-have resource for all creative professionals.

Genres: Nonfiction, Business

Hardcover

First published December 1, 2004

About the author

Jeff Fisher, author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands , is the Engineer of Creative Identity for Jeff Fisher LogoMotives.

He has received nearly 600 regional, national and international design awards for his logo design efforts. His work is featured in over 100 books about logos, the design business, and small business marketing. Fisher serves on the UCDA Designer Magazine Editorial Advisory Board and HOW Design Conference Advisory Council, and is a past member of the HOW Magazine Editorial Advisory Board. The authors also writes for a variety of blogs, websites, webzines, magazine and other reources; judges design industry competitions; and speaks about the design profession at high schools, design schools, community colleges, universities, and international design industry events. His first book, The Savvy Designer's Guide to Success, was released in 2004.

He lives in Portland with his partner of 18 years, Ed Cunningham.

Reviews

[Kathryn · Rating 4 out of 5]

This book is great for someone just starting a career in design or deciding to freelance. Freelancing topics were discussed most frequently throughout (highlighting great advice from the business side of it). He also shared opinions and personal experiences from other designers working in the real world, besides his own, which all were helpful and practical bits of knowledge for an inexperienced/new designer. Slightly out of date being written about 10 years ago, but still very much relatable to the design career today.