Marketing Logistics

by Martin Christopher, Helen Peck

Marketing Logistics, written by Europe's leading expert in this field, examines the way customers in all types of markets respond to customer service and product availability.In today's volatile marketplace there is growing evidence that the way in which we service customers can make the difference between winning and losing the sale. The logistics process is an essential route to adding value to the product or service that companies provide. Marketing Logistics shows how logistics strategy can be used to gain significant competitive advantage and increased profitability. By using examples from leading-edge companies around the world Martin Christopher establishes logistics management at the core of a company's marketing strategy. Marketing Logistics is relevant to all involved in the marketing and distribution industry. It is written from a practical standpoint with practising executives as well as students in mind. It is of particular relevance to students on the CIM Diploma course, MBA and BA courses as well as CIPS and Institute of Logistics students.

Paperback

First published June 1, 2003

Reviews

[Teerasak · Rating 4 out of 5]

หนังสือเก่าแล้ว อ่านแปลไทยโดยดร.วิทยา สุหฤทดำรง

ได้หนังสือมาจากการย้ายห้องทำงานของเพื่อนที่ออฟฟิซ เห็นชื่อแล้วน่าสนใจ มีบางบทที่น่าสนใจ ถือเป็น concept ที่ดีในการทำการตลาด ที่ไม่ใช่แค่ 4P ในอดีตแบบดั้งเดิม แต่เป็น 3R คือ Responsiveness, Reliability, Relationships