Profiles of Genius

by Gene N. Landrum

The story of creative and innovative behavior is about change," says authorGene N. Landrum. "In this case it is about thirteen iconoclastic individuals who have demonstrated a unique ability to deal with change in the world and redefine it for their own purposes." Landrum calls these individuals the "change masters," entrepreneurial geniuses whose innovations have had a profound influence on modern Jobs (Apple Computer), Fred Smith (Federal Express), Tom Monaghan (Domino's Pizza), Nolan Bushnell (Atari), William Gates III (Microsoft), Marcel Bich (Bic), Solomon Price (The Price Club), Howard Head (Head Ski), William Lear (Lear Jet), Soichiro Honda (Honda), Akio Morita (Sony), Arthur Jones (Nautilus), and Ted Turner (CNN).Each of these business giants was motivated by what Landrum describes as an "innovisionary personality," which drove them to follow a unique inner vision of success and gave them an inviolable belief in themselves.Profiles of Genius demonstrates, through thirteen dynamic examples, that future entrepreneurial success in a global marketplace will depend on technological innovation, adaptability to change, intelligent risk-taking, and competitive drive.

Genres: Biography, Business

263 pages, Hardcover

First published May 1, 1993

Reviews

[AARON MARTINEZ CASTILLO · Rating 4 out of 5]

It's a good book. When I was teenager it helps me to understand how Big Company run its business and It encourage me to follow my dreams... As it is an old book, the company are those companies that in 90s where a sign of success such Fedex, Honda, Sony, etc... nowadays those companies aren't the Big Ones but the ideas of the innovators who runs those business still alive.

[Karla]

love

[Terry Hinkley · Rating 3 out of 5]

Had some interesting tidbits about each individual. Author had a tendency to repeat himself and use BIG words unnecessarily when common definitions would have sufficed. Actually praised Donald Trump for his business acumen. Obviously did not do his research there. I found it odd that some of these gentleman (there were no women in this book) had heroes listed like Marquis de Sade, Attila the Hun and Napoleon.