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Wireless Data Services: Technologies, Business Models and Global Markets

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Despite their phenomenal global growth, wireless technologies have progressed very differently geographically. Diverse technologies (i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America) imply that wireless applications and services are often unique to the culture and business models of a region. Supplemented by examples, case studies and interviews with industry luminaries, Chetan Sharma and Yasuhisa Nakamura identify key factors behind the success or failure of different strategies and provide insights into how to match wireless technology to global markets.

400 pages, Hardcover

First published November 19, 1999

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About the author

Chetan Sharma

54 books1 follower
Chetan is Founder and President of Chetan Sharma Consulting. He is a recognized industry expert in strategy and implementation of wireless data and pervasive computing solutions. He has a strong background in developing and launching technologies, products, and solutions for the wireless Industry, including extensive experience in managing and delivering all phases of the product development cycle. Executives from leading wireless companies around the world seek his accurate predictions, independent insights, and actionable recommendations. He has served as an advisor to senior executive management of several Fortune 100 companies in the wireless space. Some of his clients include NTT DoCoMo, Disney, KTF, Sony, Samsung, Virgin Mobile, Sprint Nextel, AT&T Wireless, Cincinnati Bell, Reuters, Qualcomm, Reliance Infocomm, SAP, Merrill Lynch, American Express, Infospace, BEA, and HP.

Before starting his consulting practice, he was founding Director of Emerging Solutions practice at Luminant Worldwide. Prior to his leadership of the R&D group, Sharma served as founder and Director of Luminant's wireless practice1. In this role, he oversaw global client engagements, provided vision and strategic direction, conducted wireless research and development, and established partnerships with leading industry players such as IBM. Prior to that, Chetan was a systems engineer and product manager, focusing on mobile communications, at Cellular Technical Services, where he worked on creating RF Fingerprinting solutions to prevent wireless fraud. His work was instrumental in making a big dent in the $1B industry-wide fraud problem. He also worked at Philips Consumer Communications - a joint venture between Lucent and Philips and was VP of Technical Marketing and Technology Licensing at a wireless multimedia company.

His experience with strategic alliances involved US carriers such as Verizon, Sprint, AT&T Wireless, Cingular, Cincinnati Bell, and others; some of the most prominent carriers in Europe and Asia; IBM, Intel, Telcordia, SBC, Unisys, and many other leading players in the wireless sector.

Chetan is the author of best-seller: Wireless Internet Enterprise Applications (John Wiley & Sons, 2000) and co-author of VoiceXML: Strategies and Techniques for Effective Voice Application Development (John Wiley & Sons, 2002). His most recent book titled Wireless data services: Technologies, Business models, and Global markets was published by Cambridge University Press, UK (Jan 2004) and is a collaboration with Dr. Yasuhisa Nakamura, SVP, NTT DoCoMo. Chetan is currently working on two books: Mobile Advertising and In Tesla's Shadow: The Broadband Internet beyond the wires. Chetan has patents in wireless communications, is regularly invited to speak at conferences worldwide, and is an active member in industry bodies and committees. Chetan is interviewed frequently by leading international media publications such as Time Magazine, NY Times, WSJ Interactive, Information Week, Japan Media Review, InfoWorld, Wireless Data News, Mobile Communications International, GigaOM, etc. and has appeared on WBBN and CNBC as wireless data technology expert. He frequently addresses several telecommunications industry trade delegations to the US such as executive teams from Japan, Korea, and Finland. He served on the US advisory committee of Korea-Pacific US States Joint Conference on wireless and multimedia. Chetan has published several articles and industry reports on topics ranging from wireless multimedia to WLAN to UMTS. Chetan is also a contributing analyst of one of the most preeminent wireless print magazines - Wireless World and has published several cover stories and articles for the same.

Chetan is one of the leading strategists on IP matters in the wireless industry. He has advised clients with some of the biggest patent portfolios in the world and worked with players across the wireless value chain. He has been retained as an exper

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