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It's always just been Emily and her mother, who is an events planner at a boutique hotel. When her mother decides to move in with her boyfriend Richard, whom she is planning on marrying, Emily's calm life is disrupted by the change. Richard's eight year old son, Ocean, is particularly irritating, since he is loud and often breaks things. Emily is determined to be a social media influencer, and is very irritated that her mother won't let her post her picture on her YouHappy account. She's sure this is why she only has thirty followers, which is going to make it hard to monetize and get product placement agreements. She idolizes Asha Jamil, an actress who played an astronaut on a television show and posts frequently on the app about her lifestyle and environmental issues. Emily and her friend Simone, who wants to be a sustainable fashion designer when she grows up, are in charge of the school podcast, which is supervised by librarian Mr. Chadwick. The two hope to translate the skills they learn doing that into big social media accounts, but are struggling with the strictures the school puts in place. Principal Mr. Lau nixes a podcast they have put together that encourages students to attend a climate march, feeling that it's dangerous for middle school students to leave school in the middle of the day. Further complicating matters is new student, Amalie, who is pretty, claims to be a vegan, and really turns Simone's head. After Emily gets in trouble for publishing her climate march podcast without permission because she felt it was the right thing to do, Simone and Amalie are not only put in charge of the podcast, but are given the opportunity to interview Asha Jamil when she comes to town. Emily is stuck without her phone after her mother finds out that she posted pictures of herself, and she gets stuck babysitting Ocean, who blackmails her with an audio recording of her struggling with the family bidet. Emily finds out that Mr. Lau has changed the date of Jamil's visit to coincide with the climate march, so that students don't want to leave school, but Emily uncovers an even darker agenda with new corporate sponsors CA Energy and CoastFresh foods, who are talking about funding a new auditorium for the school, as well as other perks. Will Asha Jamil support CA Energy? Is Mr. Lau doing something shady? And, above all, what would Emily Post say about all of the manners of the modern day?
Strengths: Yep. Most of the 6th graders want to grow up to be social media influencers without having any idea of how much work goes into it. There are plenty of good details about what one needs to do, and to Emily's credit, she has done her research and is really trying to "build her brand". I also REALLY appreciated the fact that she only jumps from 30 followers to 50; After almost twenty years, I still only have about 300 followers of this blog! The blended family dynamics add a lot to this story; I love that Richard cooks, but has poor taste in artwork, and that Emily doesn't really mind him. The friend drama is spot on. Even though Amalie is perfectly nice, I kind of wanted to slap her. While this might one day be as dated as Pfeffer's Rewind to Yesterday (1988), tweens really need to see how social media influences others who are their age in order to understand how they use it themselves.
Weaknesses: While I found the inclusion of the historica Emily Post fascinating, modern readers will not know who she is. I would have swapped out Ocean and his bratty antics (which were realistic, but stressful to read about) for more concrete tips on how to behave in public. My students certainly would benefit from some of them! The inclusion of the mother and Richard sexting was a bit...odd. It was handled really well, but who in their right mind would ever do anything that questionable on a device?
What I really think: Add this to a growing list of social media related novels like Sax's Picture Day (2023) Hart's Marcus Makes it Big (2022), It Happened on Saturday (2023) and Feldman's Eza Exposed (2023) for all of the students who KNOW they are going to be the Next Big Thing.