Packaging Design: Successful Product Branding From Concept to Shelf

by Marianne Rosner Klimchuk, Sandra A. Krasovec

The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition

Genres: Art Design

256 pages, Paperback

First published November 16, 2012

Reviews

[Artù · Rating 4 out of 5]

Testo molto valido per ripercorrere gli aspetti grafici legati al packaging, ma presenta poche informazioni riguardo la realizzazzione pratica della sagoma delle confezioni. Questo perchè il testo si riferisce al mercato americano in cui la figura del grafico che si occupa dell'estetica del packaging è divisa da quella del packaging enginering che si occupa della realizzazione delle fustelle.
Purtroppo in italiano ci sono pochi libri sul tema e questo è un gran peccato.

[Kenzie Macdonald · Rating 5 out of 5]

So much information—concisely written and well designed