Consumer Behavior

by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

Genres: Business, Textbooks, Psychology, School

497 pages, Hardcover

First published December 1, 1996

Reviews

[Eny Rebel]

Relatively easy to read than the other academic books. Some chapters were really informative and interesting to read such as a chapter that mentioned about exposure, attention and perception. But there was some chapter that was overlapping previous chapters and talking same boring things over and over again.

[Neveen]

An outstanding piece of writing that discusses consumer behaviour, which, to my sadness, I would love to read more of, if only I had more time to devote to it.

[Britt O'Duffy]

Very digestible, an underappreciated quality in textbooks, but still rich in concepts and theory. I can't believe this semester is nearly over!

[Ben]

100027)

[Rebecca Radnor]

Relatively easy to understand language, the book is for the most part an information dump... by that I mean there's very little in it that helps to develop higher level cognitive thinking, rather the book is just information to memorize (the lowest level on Blooms taxonomy). It was clearly written by psychologists, as most of the book is focused on CB as considered by experts in that psychology (and in such exhaustive detail as to make you want to tear your hair out). When it moves out of that field to cultural studies, etc., in the later chapters it gets much more vague.