The primary scope of this Playbook is venture investing, and our target audience is people and teams who invest directly in entrepreneurship and innovation—as friends and families of entrepreneurs, angel investors, family offices, and principals of institutional venture capital firms. While we believe that redemptive action is needed and applicable across all investing types, this Playbook is written with direct investment in venture building as its primary context.
We assume that venture investing is part of your portfolio because you have a particular interest in entrepreneurship, including a deep curiosity about innovation and the startup process, a desire to form personal relationships with founders and their teams, and the financial capacity and risk tolerance to develop a sustained competence in this craft.
Most specifically, we write for those who see their venture investing as more than just an asset class with a particular type of financial return, but also as a meaningful act of cultural creation. In other words, while redemptive investors want to make something from their investing (returns), they first want to make something through their investing (culture).
At Praxis we have worked with and learned from many venture funders like this—“successful” in meeting their portfolio return goals, and equally fruitful in casting a positive and lasting influence on the lives, organizations, and cultural contribution of the founders and ventures they back. These leaders—and those who aspire to follow in their footsteps—are the primary inspiration and audience for this book.
The book begins with a “First Principles” essay articulating our perspective on redemptive investing, including ethical trends, exploitative traps, and redemptive possibilities. Then we invite funders to consider specific redemptive opportunities or practices in six Mission, Portfolio, Terms, Partnerships, Entrepreneurs, and Worth.
I initially read 'The Redemptive Business' by Praxis and immediately knew I had to read this as well. This highlights how we, as kingdom citizens, can purposefully deploy the capital that has been entrusted to us. This is a very important book for every current or potential Christian (and honestly, non-Christian) investor.