Telephone Survey Methodology

by Robert M. Groves (Editor)

Noted survey experts present recent developments in telephone survey techniques from around the world, describing work in commercial settings, academic research, and governmental statistical agencies. There are reports from the United States, several European countries, and Australia on trends in coverage of household populations, effects due to mode of data collection, and the state of the art in technology. Also covered are choice of target population, sample design, questionnaire construction, interviewing techniques, measurement error issues, nonresponse characteristics, administrative issues, and the use of Computer Assisted Telephone Interviewing (CATI). Includes in-depth reviews of the literature.

Hardcover

First published November 30, 1988