Precision Retailing: Driving Results with Behavioral Insights and Data Analytics

by Laurette Dubé (Editor), Maxime Cohen (Editor), Nathan Yang (Editor)

Without a doubt, the COVID-19 era has forced the retail sector to rethink the way it conducts business. Customer experience has largely shifted into the digital realm, and questions have emerged about how to best optimize and evolve business operations in light of this change. Drawing on a host of expert contributors, Precision Retailing takes a broad perspective of precision retailing as the interaction point between individuals, organizations, institutions, systems, and policies that support them in ever-changing contexts. The book assembles precision retailing key concepts, methods, and tools that complement existing behavioral research. The decision support tools will help managers better capture in real-time the multiscale drivers of consumer behavior and successfully integrate these into their retail strategy and tactics. Each chapter includes a short strategic brief for successful human-centred digital transformation that focuses squarely on actionable insights for practitioners. Shedding light on the way we understand and handle this complex customer journey, Precision Retailing examines how retail will evolve in the post-COVID era, shaping how businesses meet their future, and the inevitable continuation of the digital transition.　

456 pages, Hardcover

Published March 12, 2024

Reviews

[Bharath · Rating 3 out of 5]

All industries are going through a massive transformation. The emergence of AI is set to further revolutionize how businesses and consumers interact. This book discusses what is to come in the retail industry with behavioural science / neuro-forecasting, AI and other practices in the entire value chain. This covers targeted marketing, personalization, self-service, pricing and other areas which are all changing.

While the material was good and quite comprehensive, I found the content to be dense and not easily readable in many sections.

Thanks to Netgalley, the publisher and author for a free electronic review copy.