Ultimate Guide to Twitter for Business: Generate Quality Leads Using Only 140 Characters, Instantly Connect with 300 million Customers in 10 Minutes, ... that Can be Applied Now
Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.
I really liked this book. My background is in marketing, but my experience is more on the research and product development side. I bought this book to figure out how to use Twitter to market a new book I published. This book was written in a style that was very clear and easy to understand. I liked the marketing goals, strategy and tactics examples, as well as profiles of successful Twitter users. Just what I needed. I recommend this author - @tedprodromou
It was okay. Most of the content was common sense for a computer literate person. There were some goods references toward products like hootsuite.com and some good power twitter followers to follow and learn from. The thought style Ted discussed in generating followers got me thinking of ways to gain followers too. So in that way the book was helpful.
This guide is an excellent resource for any newbie to Twitter. While the business and advanced twitter sections provide instructions and insights far beyond my current need, the concepts are well organized and easy to comprehend.