Writing Marketing Copy to Get Results

by James Essinger

Provides a comprehensive and highly informative guide on how to write effectively, concisely, and in an interesting manner. Targeted at anyone involved in the production of marketing copy. Softcover.

Paperback

First published February 1, 1996

About the author

Hi! My name is James Essinger and I'm a writer of fiction and non-fiction.

In my fiction I have a particular interest in personal relationships, travel, history, information technology and chess.

In my non-fiction I have a particular interest in the history of computing, and in language.

I was born in Leicester in the English Midlands in 1957 and I attended Overdale Junior School in Leicester and also Wyggeston Grammar School for Boys. After a year between school and university, I studied English Language and Literature at Lincoln College, which is part of the University of Oxford.

After leaving university I taught English in Finland for three nine-month sessions. I learnt Finnish, and I still speak Finnish fairly fluently. I also speak German and French.

My interests, aside from writing, include: my friends, movies, travel, chess and history.