Strategic Management: Cases

by Fred R. David

Strategic Management Cases,11e offers a practitioner-oriented perspective; focuses on skill-building in all major areas of strategy formation, implementation, and evaluation; and contains the most up-to-date compilation of cases available. The 38 featured cases include in the 11 th edition are mostly organized into pairs of rivals competing within various industries, such as cases Merck and Pfizer, Kellogg and Hershey Foods, Apple Computer and Dell Computer, Jet Blue Airways and AirTran Airways, USA Truck and Yellow Roadway, Wells Fargo and Janus Capital Group, Verizon Communicationsand XM Satellite Radio and Samsonite and Mohawk Industries. For consultants and other strategic planners.

393 pages, Paperback

First published January 28, 1989

About the author

Ph.D., The University of South Carolina
M.B.A., Wake Forest University
B.S., Wake Forest University

Fred R. David, Ph.D. is an internationally recognized strategic planning scholar, author, and consultant. He received a BS and MBA degree from Wake Forest University and a Ph.D. in strategic management from the University of South Carolina. He is the TranSouth Professor of Strategic Management at Francis Marion University in Florence, South Carolina. His Strategic Management textbook, published by Prentice Hall, is used in more than 400 colleges and universities to teach strategic planning. The book has been translated into Spanish, German, Japanese, Chinese and... and is widely used worldwide.