The Profitable Retailer: 56 surprisingly simple and effective lessons to boost your sales and profits

by Doug Fleener

Earn more. Learn More. It’s that Easy. Attention Are you feeling a bit overworked and thinking you’re not nearly as profitable compared to the effort you’re putting in? While this book won’t get the carpet vacuumed or your orders put away, it will show you how to generate a higher cash return and help you achieve the success you do deserve. This is not another how-to retail book; there are plenty of those. There are no fancy theories or case studies here. Who running a store has time for that? Instead, this is a collection of fun and practical lessons written for retailers - by a retailer. They cover the crucial aspects of your business – strategy, marketing, customer service, operations, and employee relations. From them, you’ll learn how ·Instantly drive more traffic, more business, and more loyal customers through your door. ·Create a better ROI for your marketing and advertising dollars. ·Attract and retain the best staff possible. ·Get more cha-ching for your hard work. Learn more. Earn more. It’s that easy.

Paperback

First published November 7, 2005

About the author

Doug Fleener is the author of The Decided Day: A Daily Practice for Faster Change and Growth, Start With What If, and The Day Makes the Year (Makes a Life).

A former director of retail at Bose, Doug has spent decades leading, coaching, and advising business owners, executives, and leaders.

His work focuses on a simple idea: meaningful change doesn’t have to take a long time. It starts with what you decide to do differently today.

In The Decided Day, Doug shares a three-minute morning practice built around three decisions: who you will be, what matters most, and what you will do.

By making those decisions before the day makes them for you, you can turn good intentions into daily action and create faster change and growth.

Doug is also a speaker and coach and lives outside Boston.

Reviews

[Joe Robles · Rating 5 out of 5]

If you own or manage a retail store this book is essential reading. I also subscribe to his retail blog. Some of the stuff can seem obvious, but believe me, just because you think it's obvious, doesn't mean your employees do.

[Mike · Rating 5 out of 5]

One of three books that I keep on my desk where I can reach them. Good stuff!