The Profitable Retailer: 56 surprisingly simple and effective lessons to boost your sales and profits

by Doug Fleener

Earn more. Learn More. It’s that Easy. Attention Are you feeling a bit overworked and thinking you’re not nearly as profitable compared to the effort you’re putting in? While this book won’t get the carpet vacuumed or your orders put away, it will show you how to generate a higher cash return and help you achieve the success you do deserve. This is not another how-to retail book; there are plenty of those. There are no fancy theories or case studies here. Who running a store has time for that? Instead, this is a collection of fun and practical lessons written for retailers - by a retailer. They cover the crucial aspects of your business – strategy, marketing, customer service, operations, and employee relations. From them, you’ll learn how ·Instantly drive more traffic, more business, and more loyal customers through your door. ·Create a better ROI for your marketing and advertising dollars. ·Attract and retain the best staff possible. ·Get more cha-ching for your hard work. Learn more. Earn more. It’s that easy.

Paperback

First published November 7, 2005

About the author

Doug Fleener is the author of Start With What If: Weekly Questions to Spark Immediate Change and Growth and The Day Makes the Year (Makes a Life).

After rebuilding his life from addiction, Doug discovered how small, intentional shifts can create lasting change—in your career, relationships, and everyday life.

His simple approach—Pause. Question. Go.—helps people see new perspectives and act on what truly matters.

Known as The What If Coach, Doug’s work and writing remind us that real growth often begins in ordinary moments. You’re one action away. Starting today.

Reviews

[Joe Robles · Rating 5 out of 5]

If you own or manage a retail store this book is essential reading. I also subscribe to his retail blog. Some of the stuff can seem obvious, but believe me, just because you think it's obvious, doesn't mean your employees do.

[Mike · Rating 5 out of 5]

One of three books that I keep on my desk where I can reach them. Good stuff!